Nicotine pouches, which are marketed to children with sweet flavors and attractive packaging, are sold legally due to regulatory gaps. The Chartered Trading Standards Institute (CTSI) indicated that these pouches are neither regulated as tobacco nor as a specific nicotine product. Despite the ban on single-use vapes in England, no age restrictions exist for the purchase of nicotine pouches. Awareness among teenagers has increased, prompting concerns about their potential harm and the urgent need for better regulation to protect minors from these enticing products.
Nicotine pouches are being made appealing to children with special flavours and packaging mimicking sweets, and there is currently no legislation restricting their sale to minors.
The Chartered Trading Standards Institute reported that nicotine pouches fall between regulatory gaps, not classified as a specific tobacco or nicotine product.
According to a 2024 YouGov survey, the awareness of nicotine pouches among 11- to 17-year-olds increased from 38% to 43% this year.
Duncan Stephenson of the CTSI emphasized the need for strong, proactive regulation to protect children from the availability of potentially harmful products.
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