"Determined to set themselves apart from more traditional reproductive health organisations, Jacarandas commissions street and graphic artists to create eye-catching illustrations most recently a cartoon feline called Gataranda, inspired by the team's much-loved office pet. The aim is not to make light of abortion but to appeal to the teenagers and young women who use Jacarandas' services. A lot of people do not connect with [an image of] the uterus on fire, so we thought what can we do to connect more with young women?'"
"We try to stay current and make things that are fun; we adapt our vibe for whatever's trending. We don't want to be that feminist organisation that's had the same logo since 1995. Make abortion cats mainstream! We wanted to explain how and where to get a safe, legal abortion. It's simple but so important Viviana Bohorquez Monsalve Established soon after abortion was decriminalised in Colombia in 2022, Jacarandas provides advice on abortion and sexual and reproductive rights through a WhatsApp helpline."
Jacarandas is a Colombian abortion helpline established after abortion was decriminalised in 2022. The organisation commissions street and graphic artists to create eye-catching, youth-oriented illustrations like a purple cartoon cat called Gataranda to reach teenagers and young women. An all-female team including a lawyer, psychologist, nurse and social worker answers WhatsApp inquiries to give accurate legal information, emotional support and directions to the nearest clinic. The helpline frames abortion as a normal health procedure and works to reduce stigma and misinformation, such as beliefs that services must be paid for. The aim is safe, legal, informed, non-traumatic care.
Read at www.theguardian.com
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