"Shadowbanning is the often silent suppression of certain types of content or creators in your social media feeds. It's not something that a U.S-based creator is notified about, but rather something they simply find out when their posts stop getting the same level of engagement that they're used to, or when people are unable to easily find their account using the platform's search function."
"Many platforms deny that shadowbanning exists; they will often blame reduced reach of posts on 'bugs' in the algorithm. At the same time, companies like Meta admitted that content is ranked, but much about how this ranking system works remains unknown. Meta says that there are five content categories that while allowed on its platforms, 'may not be eligible for recommendation.'"
Reports collected through the Stop Censoring Abortion campaign show multiple users experienced shadowbanning and deranking of abortion-related content and accounts on social media. Shadowbanning is a silent suppression of certain types of content or creators, causing reduced engagement and search discoverability without notifications. Many platforms deny shadowbanning and attribute reach changes to algorithmic 'bugs.' Meta acknowledges content ranking but keeps ranking mechanics opaque and classifies some allowed content into categories that may not be eligible for recommendation. Abortion-pill information can be placed under regulated-product promotion, while affirmations and personal stories may not fit explicit categories, leaving creators unclear about enforcement.
Read at Electronic Frontier Foundation
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