"More than 500,000 people in Great Britain now use nicotine pouches, with the significant rise in uptake driven by members of gen Z, research has revealed. Nicotine pouches are placed between the lip and gum to slowly release nicotine and come in a wide variety of different flavours. Health experts say the products, which are banned in Germany and the Netherlands, should not be used by anyone who does not already smoke."
"The percentage of people aged 16 and over using them in England, Scotland and Wales has grown from 0.1% in 2020 to 1% in 2025, equivalent to about 522,000 people. The sharpest rise in use was among young people, according to figures published in the medical journal Lancet Public Health. Experts said the dramatic increase in use of nicotine pouches was probably linked to aggressive marketing and advertising across social media, billboards and public transport hubs in the UK."
"Researchers from UCL examined data from the Smoking Toolkit study, including figures on almost 130,000 people aged 16 and over. The figures revealed the prevalence of nicotine pouch use has risen significantly in recent years, particularly among members of gen Z. In 2022, 0.7% of 16- to 24-year-olds used these products. This grew to 4% in 2025. But there was no meaningful change among people aged 35 and over during this time frame, according to the research funded by Cancer Research UK."
Use of nicotine pouches among people aged 16 and over in England, Scotland and Wales increased from 0.1% in 2020 to 1% in 2025, about 522,000 people. Uptake rose most sharply among 16- to 24-year-olds, climbing from 0.7% in 2022 to 4% in 2025. Use was higher among men and among people who smoked or vaped; more than two-thirds of pouch users also used other nicotine products. Sixteen percent of pouch users had never smoked regularly. The proportion of smokers using pouches during their most recent quit attempt rose from 2.6% in 2020 to 6.5% in 2025. The products are banned in Germany and the Netherlands.
Read at www.theguardian.com
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