"The CDC just launched a campaign, "Free Mind," to teach youth about the connections between substance use and mental health. Allison Arwady, MD, MPH, director of the CDC's National Center for Injury Prevention, said, "The goal is to prevent drug overdose by addressing this connection." Education for prevention campaigns and ads work best when integrated with cessation or help resources like quitlines or treatment finders."
"Another "best" anti-smoking youth ad was from the FDA. Called "The Real Cost," it showed the concrete "costs" of smoking/ vaping to appearance and health. It prevented an estimated 380,000 to 587,000 youth from starting to smoke. Another example, from the American Lung Association-Brooke Shields' "Smokers are Losers" (1981) ad, with Shields ridiculing smokers, aired widely on TV. While it had very high visibility and sparked lots of discussion, it had no strong behavior-change evidence beyond awareness."
Targeted prevention campaigns that combine vivid messaging with accessible cessation resources reduce youth smoking initiation and increase quit attempts. The CDC launched Free Mind to teach youth about connections between substance use and mental health and to prevent drug overdose by addressing that connection. CDC's "Tips From Former Smokers" generated 16.4 million quit attempts and over 1 million sustained quits by pairing testimonials with a quitline call-to-action. The FDA's "The Real Cost" prevented an estimated 380,000–587,000 youth from starting smoking. Some high-visibility ads raised awareness without demonstrating behavior change, while youth-driven counter-marketing reframed tobacco as industry manipulation and reduced initiation.
Read at Psychology Today
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