"Disposable vape usage surged dramatically between 2021 and 2022. Just 1.2 percent of vapers used disposables in early 2021. By April 2022, that figure hit 22.2 percent, with usage among 18 year olds rising from 0.4 percent to 54.8 percent. The appeal was obvious. They were cheap to start, required no maintenance and demanded no decisions. One device, one strength, one easy purchase."
"The 20mg trap: A market built on dependence Disposables and their prefilled successors have created a nicotine ceiling that many vapers never move beyond. Research shows that 47.9 percent of disposable users vape at 20mg, compared to just 16.3 percent of pod users and 11.5 percent of refillable device users. Prefilled pod systems that replaced disposables after regulatory changes followed the same model."
Disposable vapes grew from 1.2 percent of users in early 2021 to 22.2 percent by April 2022, with more than half of 18‑year‑old vapers using them. Supermarkets and convenience stores pushed 20mg disposables through till-point placement and marketing, normalizing a single fixed strength. Prefilled pod systems replicated this model after regulation, keeping pods fixed at 20mg even when batteries became rechargeable. Nearly half of disposable users vape at 20mg, far exceeding rates among pod and refillable device users. Nicotine salts deliver rapid, smooth nicotine with low throat hit, facilitating high starting strengths and discouraging step-down. Refillable pod kits provide the practical route back to nicotine reduction and choice.
Read at London Business News | Londonlovesbusiness.com
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