"Dermatologists have criticised an actor's new skincare brand, calling it dystopian for creating face masks for four-year-olds, warning that the beauty industry is now expanding its reach from teenagers to toddlers. It comes as a growing number of brands are moving into the children's, teenage and young adult skincare market. In October, the first skincare brand developed for under-14s, Ever-eden, launched in the US."
"I think these products are completely unnecessary. When we look at what we put on children's skin, we must weigh up benefits and risks, and in this case there are no real benefits, yet we expose children to unnecessary risks. It's important that we set a good example for young people in how to maintain healthy skin, without drawing too much attention to appearance or creating scrutiny around how their skin looks."
Dermatologists have criticised a celebrity skincare launch for producing hydrogel face masks aimed at four-year-olds, describing the product as dystopian and unnecessary. The children's and young-adult skincare market is expanding, with new brands and ranges targeting under-14s and teens and social-media trends like Sephora kids showcasing beauty products among very young users. Shay Mitchell released a hydrogel mask for children inspired by her daughters and described the brand as fun, gentle and safe. Rini's founders position the range as skincare that meets play to nurture habits and confidence. Dermatologists caution that children's skincare should be functional, focusing on gentle cleansing and moisturising.
Read at www.theguardian.com
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