"The aim was to create pro bono work for abortion organizations and now, five months later, a powerful film for the National Abortion Federation has been released."
"'It's Your Call' features actor Kathy Najimy, known for her role in Disney's Hocus Pocus, and many other women who detail their experiences of terminating a pregnancy. The hope is that these real-life experiences will reach potential callers, destigmatize abortion and provide an environment where information on safe abortions is accessible."
"Nothing makes me happier than mobilizing resources for a cause that matters. Agencies can have a role in shaping the future we want to see. And in case there was ever a doubt... it's your fucking call."
A pro bono campaign produced a film titled 'It's Your Call' for the National Abortion Federation. The film features actor Kathy Najimy and multiple women who describe their experiences terminating pregnancies. Real-life testimonies are intended to reach potential callers, reduce stigma around abortion, and ensure that information about safe abortions is accessible. Campaign leader Draper emphasized mobilizing agency resources for causes and delivered a blunt affirmation: 'it's your fucking call.' Production and campaign credits list Apollo Partners (media planning and strategy), Burns Entertainment (celebrity partnerships), Mophonics (music), Obviously (influencer partnerships), and Thread Creative (branding).
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