"who would appreciate you sending them an e-card this Christmas, and who would like the traditional paper variety? If this is an issue you spend any time thinking about, then you may be interested to know there are predictors of Christmas card preferences 1, including people's levels of ecological awareness 2,3, their profession 2, and their needs for convenience 2,4."
"This card-preference literature could be viewed within a broader spectrum of research into predictors of Christmas behaviours 3, such as amounts spent on gifts 5, and views on receiving gift-cards 6. Many of these economically-motivated studiesinvolve the Big-5 personality traits as predictors 5,6. An advantage of knowing about Big-5 traits is that, even if you don't know whether the person has any of the e-card predictors, you may know about their personality, and can use that knowledge to predict their e-card opinions."
People have mixed reactions to e-cards at Christmas: some enjoy animations and wit, while others see e-cards as abandoning tradition. Predictors of Christmas card preferences include levels of ecological awareness, profession, and needs for convenience. Research on card preferences sits within a wider set of studies on Christmas behaviours, such as gift spending and attitudes toward gift-cards. Many economically-focused studies use the Big-5 personality traits as predictors. Knowing a person's Big-5 profile can help forecast e-card opinions even when specific predictors are unknown. Large volumes of cards are sent annually in the UK and US.
Read at Psychology Today
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