"You may have the occasional brilliant insight, but then look on in dismay at all of the mediocre ideas you come up with in times of need. Is there something you can do to come up with better ideas? The answer is, "sort of." First off, don't fret if you feel like most of the ideas you generate when trying to solve a new problem are bad."
"That means your focus should be on finding ways to keep generating ideas. Don't get discouraged and give up when your first few thoughts aren't amazing. Stick with it for longer than you think you need to. When the well seems to have run dry, don't give up right away. Refocus yourself on the problem statement and think about whether there is another way to characterize the central problem."
"(Computer programmers often keep a rubber duck on their desk to describe coding problems to, because they find it helps them find solutions to tough problems.) Don't be afraid to incubate A creative flash may strike you when you set about trying to generate an idea, but sometimes you generate many thoughts and no gems. No matter how much pressure you may be feeling to come up with a great concept, try giving it a rest."
Generating a high-quality idea usually requires producing many ideas, because creativity research shows the best ideas emerge from greater quantity. Maintain momentum by continuing to generate options rather than quitting after a few unimpressive attempts. Reframe the problem when stuck: restate the problem, give it a concise title, or explain it to someone unfamiliar to reveal overlooked angles. Simple exercises like describing the problem aloud can surface solutions. Allow incubation by stepping away when pressure is high; creative insights often arrive after a pause. Returning with fresh perspective increases the chance of discovering workable, innovative solutions.
Read at Fast Company
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