"It's really good to press the reset button. So, in 2023, I brought it to the team and said, "Why don't we give everyone time to test this new Thinking Week? If it doesn't work, awesome. But if it does, we'll continue it." Obviously, we have to continue to serve our customers, but internal meetings were canceled, and all non-essential, outward-facing meetings were canceled, as well."
"The idea came from our VP of sales, who had the time to think freely and explore other advertisers, and not just look at our own industry data, but actually go research. She basically came up with the idea, and then we executed on it when she returned. It drove a 39% increase in engagement for these ads. If you annualize that, it essentially paid for all of our salaries for the year."
1440 holds a dedicated Thinking Week each quarter during which most internal and nonessential outward-facing meetings are canceled to allow focused strategic thinking. The pilot occurred in December 2023 and provided time for employees to research, experiment, and step back from routine meeting schedules. A sales-led idea developed during the week increased ad engagement by 39%, an uplift that annualized covered the company’s payroll. New employees initially questioned how to use the time but returned with creative breakthroughs. The practice serves as a company-level reset to combat meeting monotony and improve business outcomes.
Read at Business Insider
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