"I have always straddled one foot in the creative world and one foot in the business world. When I get too businessy it compromises the ingenuity that I can bring to the product and the things I'm trying to create or write. It is a tension to constantly maintain in order to ensure you're not just basking in the stuff you've done before."
"Creativity is the source, with the problem of mining,"
"It requires machinery and practice and discipline and whatever else."
"I'm always thinking about the inputs in my life and trying to make sure I don't get too stagnant and boring,"
Creativity generates ideas that must be mined into tangible output through disciplined systems, machinery, practice, and production. A deliberate creative system of production treats exposures and inputs as fuel for output and prevents stagnation. Experience includes founding Behance, selling it to Adobe in 2012, serving as chief product officer and chief strategy officer at Adobe, and joining A24 as head of A24 Labs in early 2025. Membership on the Cornell Tech Council and authorship of The Messy Middle and Making Ideas Happen reinforce a perspective rooted at the intersection of ideas and infrastructure, balancing ingenuity and business constraints.
Read at Fast Company
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