YouTube will change how AI-generated content is labeled. Traditional videos will show an “AI” label directly below the video player instead of only appearing in the description. Shorts will display an AI label as an overlay at the bottom of the video. Starting this month, YouTube will scan for signs of photorealistic AI usage to automatically label suspected videos, rather than relying only on uploader disclosure. The platform will use systems such as C2PA provenance data and SynthID watermarking. Labels are intended for photorealistic and meaningfully AI-altered or generated content, while unrealistic AI content will keep older, less prominent labeling.
"The most noticeable update is that the labels will be more prominent: going forward, traditional YouTube videos will show an "AI" label right below the video player, instead of being hidden in the video description. And for its vertical video TikTok knockoff Shorts - the format that's proven most susceptible to being taken over by low effort slop, especially the kind that purports to be educational - an AI label will be displayed as an overlay at the bottom of the video."
"Starting this month, the company will begin scanning for signs of "photorealistic" AI usage so it can automatically label suspected videos. Before, AI labels were only applied if the uploader chose to disclose it. YouTube didn't specify what systems it'll use to detect AI content, but like other companies, it's adopted C2PA, a standard for embedding provenance data in AI content, and SynthID, a tool Google developed that watermarks AI content."
"The video giant says the disclosure labels are intended for "photorealistic and meaningfully AI altered or generated content." Evidently the company understands the risks of letting misleadingly real-looking AI fakes abound on its platform, but it's not going for a sweeping rebuke against all forms of the stuff."
"Unrealistic AI content - like those nonsensical animated slop videos that target children - won't be slapped with the new front-and-center label, and will continue with the older label hidden in the expanded description. More piecemeal uses of AI won't be promine"
Read at Futurism
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