"We want to know how we're doing with our advocacy: which campaigns get your attention and which do not, which topics you are very interested in, which less so, and which not at all. It helps us to do our work better and to prioritize or rethink our strategies as we push to build support for freedom, justice and innovation around the world."
"So, to give us a rough picture of how we're doing, we are introducing the option for you to provide explicit, opt-in consent for us to see how you interact with the emails we send you. That includes whether you open emails, and whether you click on the links inside them."
"We have heard many EFF members say that EFF is one of the only organizations that they trust with consent to track their emails. That trust"
Privacy policy updates include clarifications, reorganizations, and improved transparency about third-party tools operating parts of the site. A substantive change introduces an option for explicit opt-in consent to track interactions with emails. The tracking measures whether emails are opened and whether links inside emails are clicked. If consent is not provided or the request is ignored, no tracking occurs and nothing changes. If consent is granted, it can be withdrawn at any time using an opt-out link in future emails or by contacting membership@eff.org. The policy states that email tracking pixels are not used, profiles are not built, data is not shared, and data is not sold.
Read at Electronic Frontier Foundation
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