Truist Financial and BMO have been sued for allegedly infringing on the privacy rights of California residents by utilizing third-party online trackers. These lawsuits, filed in the US District Court for the Central District of California, claim that trackers from companies such as Facebook and Google serve as digital surveillance tools, which violate the state's Invasion of Privacy Act. The complaints highlight how these tracking methods enable the commercialization of personal information and undermine consumer privacy, likening the practitioners to modern-day digital spies.
The complaints argue that the use of third-party tracking technologies by banks like Truist and BMO violates California's Invasion of Privacy Act, emphasizing consumer rights.
The lawsuits assert that these banks' reliance on Facebook, Google, and others for tracking leads to a breach of privacy, creating a monetizable ecosystem for advertisers.
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