The Scoop: Ring pulls Flock Safety partnership after Super Bowl ad backlash - PR Daily
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The Scoop: Ring pulls Flock Safety partnership after Super Bowl ad backlash - PR Daily
"After careful consideration, Ring and Flock have decided not to move forward with our planned integration. While we were excited about the potential benefits this collaboration could bring to communities, we determined that bringing this integration to life would require significantly more time and resources than anticipated."
"The integration never went live, and no customer videos were ever shared with Flock as part of this effort, they said."
"At Ring, our mission has always been to make neighborhoods safer. That mission comes with significant responsibility-to our customers, to the communities we serve, and to the trust you place in our products and features."
"The Electronic Frontier Foundation described the technology as a "surveillance nightmare," arguing it demonstrated how easily consumer camera networks could be scaled into broader monitoring systems, CNBC reports."
Ring canceled a planned integration with Flock Safety after backlash over a Super Bowl ad promoting Flock's AI-driven "Search Party" tool for finding missing pets or aiding law enforcement. The Electronic Frontier Foundation called the technology a "surveillance nightmare," warning consumer camera networks could scale into broader monitoring systems. Social media users accused Ring of enabling mass surveillance and many threatened to boycott the brand. Ring said the integration never went live, no customer videos were shared, users retain control over sharing footage, and completing the integration would require significantly more time and resources.
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