As of late 2024, 15 US states have enacted laws restricting facial recognition technology due to privacy concerns. In response, Veritone has developed a new AI tool called Track, which avoids these regulations by using a "nonbiometric" approach to identify individuals based on clothing, accessories, and other physical characteristics. With 400 customers already, Track is being used in areas where facial recognition is prohibited, highlighting a technological workaround that raises further questions about privacy and surveillance ethics. The tool demonstrates how companies can exploit legal gaps to continue surveillance operations despite existing laws.
"The technology is a nightmare-level privacy invasion that's also too shoddy to be relied upon."
"Track can triangulate people's identities off of footage using a series of identifying factors, including shoes, clothing, body shape, and accessories."
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