"ACR in its simplest terms is an uninvited, invisible digital invader. This software can capture screenshots of a user's television display every 500 milliseconds, monitor viewing activity in real time, and transmit that information back to the company without the user's knowledge or consent. The companies then sell that consumer information to target ads across platforms for a profit. This technology puts users' privacy and sensitive information, such as passwords, bank information, and other personal information at risk."
"The lawsuits allege violations of the Texas Deceptive Trade Practices Act, seeking damages of up to $10,000 for each violation and up to $250,000 for each violation affecting people 65 years or older. Texas also wants restraining orders prohibiting the collection, sharing, and selling of ACR data while the lawsuits are pending."
Texas Attorney General Ken Paxton sued Samsung, LG, Sony, Hisense, and TCL, alleging their smart TVs use Automated Content Recognition (ACR) to collect personal data without user consent. Paxton's filings allege ACR captures screenshots every 500 milliseconds, monitors viewing in real time, and transmits data back to companies that sell it for targeted advertising. The lawsuits seek damages under the Texas Deceptive Trade Practices Act and request restraining orders to stop ACR collection, sharing, and sales while cases proceed. The filings assert that collecting ACR data for personalized content and ads is not a consumer necessity and risks exposing passwords, bank information, and other sensitive data.
Read at Ars Technica
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