"Your iPhone may have contacted data brokers 1,000s of times in one hour despite every privacy setting telling apps not to track you. That's the stark finding from Raxxis, a testing firm that compared an iPhone against Unplugged's UP Phone using identical configurations-same 33 apps, Apple's "Ask App Not to Track" enabled for everything. The UP Phone? Zero tracking connections. Complete radio silence to data harvesters."
"How Apps Bypass Your Privacy Choices Third-party software development kits sidestep iOS restrictions entirely. The culprit hiding in plain sight: software development kits (SDKs) embedded within apps. These code libraries-think of them as apps within apps-communicate with data brokers regardless of your iPhone's privacy settings. While you're carefully toggling "Ask App Not to Track" for each app, these SDKs transmit location data, usage patterns, and device identifiers to advertising networks."
A Raxxis test compared a standard iPhone to Unplugged's UP Phone using identical configurations and 33 apps with Apple's "Ask App Not to Track" enabled. The standard iPhone contacted data brokers thousands of times in one hour, while the UP Phone made zero tracking connections. Embedded third-party software development kits (SDKs) bypass iOS restrictions and communicate with data brokers independently of Apple privacy controls. These SDKs can transmit location, usage patterns, and device identifiers to advertising networks. Unplugged reported the test sent 210,000 data packets in an hour, revealing that opt-out settings do not stop many app components from harvesting and selling personal data.
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