Meta is considering bringing facial recognition to Ray-Bans. It thinks we're too distracted to notice.

"Since Meta's Ray-Ban Smart Glasses launched in 2021, there's always been a lingering, controversial question about whether they could be used for facial recognition. The question has surfaced again more recently, according to a New York Times report on Friday. And this time, the story says, there's a reason the company thinks it could add facial recognition without kicking up too much of a fuss: because we're all busy worried about so many other things going on in the world."

""While we frequently hear about the interest in this type of feature - and some products already exist in the market - we're still thinking through options and will take a thoughtful approach if and before we roll anything out," Erin Logan, a Meta spokesperson, told Business Insider in a statement. Since their launch, the Meta Ray-Ban glasses have been a surprise hit, with Ray-Ban owner EssilorLuxottica saying it tripled sales in 2025 and is struggling to keep up with demand."

Meta is evaluating the addition of facial recognition capabilities to Ray-Ban smart glasses. The company views public distraction from larger global issues as a factor that could reduce immediate backlash to such a feature. Meta is reportedly still assessing options and intends to adopt a cautious approach before any rollout. Ray-Ban smart glasses have experienced strong consumer demand, with reported sales growth and supply challenges. Demonstrations have shown the glasses can be used for facial recognition by routing images to third-party services. Legal and privacy issues remain the primary barriers to deployment.

Read at Business Insider