Meta Expands Use of Facial ID to Combat 'Celeb-Bait' Scams
Briefly

Meta Expands Use of Facial ID to Combat 'Celeb-Bait' Scams
"Our automated systems are also getting better at catching these scams before they reach people. The expansion of facial recognition technology in particular more than doubled the volume of celebrity-bait scam ads we were able to detect and remove in testing. Today, there are nearly 500,000 public figures that are being protected from having their likeness misused in these scams."
"There's also broader concern about the use of facial recognition in general, with such technology being used, for example, to identify people entering sports stadiums, and then match their criminal and/or credit history in real time. In China, facial recognition technology is even being used to catch people jaywalking, and send them fines in the mail, or to further penalize people who've not paid parking fines. Or worse, such systems have also been used to identify"
Facial recognition deployment is expanding to address accounts impersonating public figures across the EU, UK, and South Korea, with plans to extend to Instagram. Automated detection systems are improving at intercepting celebrity-bait scams before they reach users, and testing showed facial recognition more than doubled the volume of scam ads detected and removed. Nearly 500,000 public figures are currently protected from misuse of their likeness. Broader concerns include using facial recognition to identify people entering venues and to match criminal or credit histories in real time. In China, the technology is used to fine jaywalkers and penalize unpaid parking, and it has been used for invasive identification purposes.
Read at Social Media Today
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