Larry Magid: What you need to know about Instagram's friend map
Briefly

Instagram Map lets users opt in to share their last active location with friends, close friends, selected people, or no one. Location tagging in stories, posts, or reels places a 24-hour marker on the map for viewers of that content regardless of opt-in settings. Users can hide sensitive locations such as home, school, or work. Parents using supervision controls can view and manage their teen's location sharing and receive notifications if a teen enables sharing. Location sharing can be switched off at any time. Instagram records location only when the app is reopened, and the map icon indicates current sharing status.
Contrary to some reports, Instagram Map is off by default. You must choose to enable it. When you do, you can decide whether to share your location with friends (people you follow back), close friends, selected friends or no one. However, if you tag a location in a story, post or reel, that tag will also appear on the map for 24 hours for the people you shared it with.
Instagram has included several safeguards: You can hide sensitive locations (like home, school or work). You can control who, if anyone, sees your location Parents with supervision controls can see who their teen is sharing location with, turn off their teen's location sharing, and are notified if their teen starts sharing their location You can switch location sharing off at any time. Instagram doesn't track your exact location in the background all the time, only when you reopen the app.
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