"The IAB Tech Lab has announced two major developments aimed at strengthening privacy and transparency across the digital advertising ecosystem: a new update to the Global Privacy Protocol (GPP) and the release of Version 2 of the Data Deletion Request Framework (DDRF). Both updates are now open for public comment through December 1."
"The latest GPP update reflects the expanding patchwork of U.S. privacy laws by incorporating new sections for Maryland (which went into effect at the start of October), Indiana, Kentucky and Rhode Island (all effective January 1). These additions follow a broader rearchitecture of the framework aimed at increasing signal transparency and future-proofing the protocol for further state-level developments. The update also tackles a longstanding challenge for downstream vendors by proposing two implementation options to improve clarity around supported and applicable sections in server-side applications. Industry feedback is being solicited to determine the best approach."
"Beginning in 2026, IAB Tech Lab will adopt a bi-annual release cycle for GPP updates, providing companies with a more predictable roadmap to align development with evolving privacy regulations. "The bi-annual release cycle gives companies predictability while keeping transparency and user choice at the core," Anthony Katsur, CEO of IAB Tech Lab, said in a statement. "We're helping the industry plan with confidence.""
IAB Tech Lab released an update to the Global Privacy Protocol (GPP) and Version 2 of the Data Deletion Request Framework (DDRF), both open for public comment through December 1. The GPP update adds sections for Maryland, Indiana, Kentucky and Rhode Island and rearchitects the framework to increase signal transparency and accommodate further state-level developments. Beginning in 2026, a bi-annual release cycle for GPP updates will provide a predictable roadmap for companies. The update proposes two implementation options to clarify server-side applicability. DDRF V2 introduces standardized object formats, encoding methods and security enhancements to improve interoperability and reduce compliance risk.
#global-privacy-protocol #data-deletion-request-framework #us-state-privacy-laws #privacy-transparency
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