"Back button hijacking is a codified violation in Google's spam policy, which comes into effect on June 15th. This practice interferes with a user's browser navigation and prevents them from using their back button to return to the previous page."
"Google emphasizes that back button hijacking breaks the fundamental expectation of users, leading to frustration and a sense of manipulation. Users may be redirected to pages they never visited or presented with unsolicited ads."
"The company believes that user experience comes first, and tackling back button hijacking is crucial for maintaining the expected user journey and reducing frustration among users."
Google will implement penalties for websites that manipulate the browser's back button, effective June 15th. This practice, known as back button hijacking, redirects users to unwanted pages or ads. It primarily affects mobile browsers, where users expect to return to the previous page. By addressing this issue, Google aims to enhance user experience and restore trust in browsing. The new spam policy violation targets sites using JavaScript to alter browser history, ensuring users can navigate freely without interference.
Read at PCWorld
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