"Google has started sending out emails to sites that are actively hijacking the back button. It's a warning with sample URLs, links to the blog post about the new spam policy, etc."
"We've detected that a portion of your site may exhibit Back Button Hijacking behavior, which violates Google's newly launched spam policy on malicious practices."
"No manual action has been taken at this time. We recommend fixing this issue as soon as possible to avoid a potential manual action that could negatively impact your site's performance on Search."
Google has announced a new search spam penalty targeting back button hijacking, requiring site owners to eliminate such functionality by June 15, 2026. Failure to comply may result in manual actions or algorithmic adjustments. Google is notifying affected sites via email through Search Console, providing warnings and example URLs. The email emphasizes the importance of understanding the policy to ensure compliance and avoid negative impacts on site performance. Changes made after April 17, 2026, will not be considered in the re-verification process.
Read at Search Engine Roundtable
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