"Cloudflare says this will work to block your content from showing in AI Overviews, or being used in AI Overviews, but also allow your content to show in normal Google Search. The Information covered: Cloudflare, which says it powers 20% of the world's internet traffic, on Wednesday announced a new feature that it said will enable website owners to block Google's AI Overviews search product without having to opt out of being included in Google search."
"In an interview, Cloudflare CEO Matthew Prince said that Cloudflare is making it easier for website publishers to update their robots.txt file-essentially instructions that AI companies are expected to follow-to include language specifying for example that Google can use their content for search but not AI Overviews. That said, robots.txt instructions are not legally binding, as Cloudflare executives themselves have said."
Cloudflare introduced Content Signals Policy as an extension to robots.txt that lets site owners specify how content may be used after access. The policy is intended to prevent Google from using site content in AI Overviews while still permitting inclusion in standard Google Search. Cloudflare states site operators can add directives to indicate allowed AI uses. Cloudflare executives note that robots.txt instructions are not legally binding and Google has not committed to follow the new directives. Matthew Prince said Cloudflare notified Google and suggested that noncompliance by AI companies could expose them to legal action. Free-plan zones can disable the policy in dashboard settings.
Read at Search Engine Roundtable
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