Amazon's Ring decides maybe partnering with a police surveillance firm is a bad idea after wide revulsion at Super Bowl ad | Fortune
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Amazon's Ring decides maybe partnering with a police surveillance firm is a bad idea after wide revulsion at Super Bowl ad | Fortune
"The announcement follows a backlash that erupted after a 30-second Ring ad that aired during the Super Bowl featuring a lost dog that is found through a network of cameras, sparking fears of a dystopian surveillance society. But that feature, called Search Party, was not related to Flock. And Ring's announcement doesn't cite the ad as a reason for the "joint decision" for the cancellation. Ring and Flock said last year they were planning on working together to give Ring camera owners the option to share their video footage in response to law enforcement requests made through a Ring feature known as Community Requests."
""Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated," Ring's statement said. "The integration never launched, so no Ring customer videos were ever sent to Flock Safety." Flock reiterated that it never received Ring customer videos - and that ending the planned integration was a mutual decision that allows both companies to "best serve their respective customers." In a statement, Flock added that it "remains dedicated to supporting law enforcement agencies with tools that are fully configurable to local laws and policies.""
Ring terminated a planned integration with Flock Safety, saying the integration would require significantly more time and resources than anticipated. Ring confirmed the integration never launched and no Ring customer videos were ever sent to Flock Safety. The termination followed public backlash over a Super Bowl ad depicting a lost dog found through a camera network, though Ring said the ad's Search Party feature was unrelated to Flock and not cited as a reason. Flock echoed that it never received Ring videos, described the decision as mutual, and noted its role operating widespread license-plate readers amid public scrutiny.
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