"A 30-second Super Bowl ad was supposed to celebrate community. Instead, it reignited a national debate about who's really watching whom. Ring's feel-good commercial, which aired during Super Bowl LX on Feb. 8, might have tugged at heartstrings with a lost dog storyline. However, for many viewers, it struck a far more unsettling chord: the growing web of surveillance cameras stretching across the United States."
"However, a statement issued by Ring makes no mention of the ad in question. "In October 2025, Ring and Flock Safety announced our intention to work together on an integration with Community Requests. Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated. As a result, we have made the joint decision to cancel the planned integration," the statement read."
A Super Bowl commercial depicting a lost dog intended to evoke community instead provoked widespread concern about surveillance. Viewers interpreted the ad as emblematic of a growing nationwide network of cameras and heightened privacy risks. The backlash prompted Amazon to effectively end its partnership with Flock Safety, while Ring's statement cited a comprehensive review and resource and timing constraints as reasons for canceling the planned integration. Flock Safety supplies cameras used by law enforcement that can perform video surveillance, read license plates, locate gunfire, integrate with bodycams and dashcams, and provide software for data analytics. Various advocacy groups, including the American Civil Liberties Union (ACLU) and the Electronic Frontier Foundati
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