"The name seems to say it all. An ad blocker blocks ads and that's all there is to it - except, not quite. Calling an ad blocker an ad blocker these days is a bit of a misnomer because it does so much more. If the ads somehow don't bother you, an ad blocker is an extension worth trying with your browser for other reasons still."
"At its core, an ad blocker is simply intercepting under-the-hood domains that load a website's assets and cutting the connection to the ones that distribute ads. Yet as a consequence, this allows it to achieve more than keeping a 10-minute YouTube video from growing an hour long thanks to ad segments. Here's a look at six reasons you need an ad blocker beyond getting rid of simple annoyances - and our recommendations on blocking them."
"In almost every other case, they are a visual nuisance that spoils everything around them. Ads are often ugly and distracting, overwhelming to your senses, and can leave you feeling numb. Think of billboards on the highway or paper flyers on a wall. This is especially apparent on websites that have a top banner, ads on the side margins, and ads that break apart paragraphs of text, plus an auto-playing video or two."
Ad blockers intercept under-the-hood domains that load a website's assets and cut connections to servers that distribute ads. Blocking those connections removes visual clutter and makes web pages easier to read. Removing ads prevents videos from being interrupted by ad segments and reduces time wasted on unwanted spots. Ads often overwhelm the senses and distract from core content, so eliminating them restores focus. Ad blockers act like a scalpel to cut away extraneous elements and provide a more streamlined browsing experience, often more conveniently than toggling reader mode for every page.
Read at SlashGear
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