Following the enforcement of mandatory age verification rules in the UK, Pornhub and XVideos both experienced a 47 percent decrease in traffic, losing over a million visitors within two weeks. OnlyFans also saw a 10 percent decline in UK traffic during this time. However, there was a noticeable increase in traffic to smaller, less regulated pornography sites. Many users found that age verification systems were easy to circumvent using VPNs, leading to a notable surge in VPN sign-ups from UK users.
Between July 24 and August 8, Pornhub experienced a 47 percent reduction in UK traffic, translating to a loss of over a million visitors due to new age verification rules.
XVideos experienced the same 47 percent drop in traffic in the UK during the implementation of mandatory age verification, indicating widespread impact among major sites.
In addition to the drop in traffic for major pornography sites, OnlyFans also saw a 10 percent decline in UK visitors during the same timeframe.
Proton VPN reported a staggering 1,800 percent increase in UK-based daily sign-ups following the introduction of age-gating rules, reflecting users' attempts to bypass restrictions.
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