"That means that TikTok in America now operates under different management to the regular TikTok app, which sparked concern among many users as to how this new group, which has been hand-picked by the Trump Administration, may look to change things with the algorithm, data gathering, etc. Those concerns were immediately piqued by an in-app notification sent out to users the day after the deal was enacted, informing them of a change to TikTok's privacy policy under the new group."
"As per TikTok: Our U.S. Privacy Policy aligns with data privacy laws, mirroring language used in state laws like the California Consumer Privacy Act (CCPA). These laws require companies to describe broad categories of personal information that could be processed, including when that information is shared voluntarily by you - for example, in the content you post to platforms. So, again, the updated privacy policy did include new notes about data gathering and the usage of your info for off-platform advertising."
ByteDance agreed on January 22nd to transfer TikTok's U.S. operations to a U.S. ownership consortium, creating a separate U.S. unit to satisfy U.S. legal requirements. The new U.S. management prompted user concern about algorithm changes and data practices after an in-app notification announced privacy policy updates. The updated U.S. Privacy Policy mirrors language from state data-privacy laws such as the California Consumer Privacy Act (CCPA) and enumerates broad categories of personal information that could be processed. The policy notes that information users voluntarily post is processed and that data may be used for off-platform advertising. TikTok U.S. characterizes these provisions as standard industry practice.
Read at www.socialmediatoday.com
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