""It's extremely intrusive," said Patrick Jackson, Chief Technology Officer at cybersecurity company Disconnect. "This expanded data sharing, when you do analysis of the actual pixel code, you see things that look really bad.""
""They're silently capturing that data without the site owner explicitly sharing that information with TikTok," Jackson explains further."
""This is verbatim the playbook that Google and Meta have used over the years," warns Peter Dolanjski, executive director of prod"
TikTok's tracking pixel embeds as an invisible one-pixel image on websites to harvest user behavior data, operating across many sites even if the app is not installed. Some websites have transmitted highly sensitive information—such as cancer diagnoses, fertility details, and mental health crises—through the pixel to TikTok. The pixel can intercept data originally intended for other services, including Google, capturing information without site owners' explicit consent. TikTok denies illicit data collection and claims transparency, while privacy experts note TikTok trackers appear on about five percent of top websites and compare the practice to tactics used by Google and Meta.
Read at techsciencetoday
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