"In an ad during the Super Bowl on Sunday night, Amazon's Ring touted the establishment of an AI-powered surveillance network through their camera systems, which the company whitewashed under a feel-good narrative about finding lost dogs. The ad for Ring's free "Search Party" program urges users to "be a hero" by using their surveillance cameras to help identify lost dogs in their neighborhood. It aired to millions of viewers during Super Bowl LX on Sunday night."
"Amazon's website also touts Ring's goal of equipping over 4,000 animal shelters across the U.S. with Ring camera systems, a $1 million initiative, claiming this will further help locate lost pets. However, the attempt at telling a heartwarming story of reuniting dogs with their owners masks Ring's true intentions of creating a nationwide surveillance system, analysts noted."
Amazon's Ring promoted a new AI-powered "Search Party" program during the Super Bowl, framing neighborhood camera footage as a tool to find lost dogs. The app uses AI to detect animals in Ring camera footage and can be used by non-Ring camera owners. Amazon plans to place Ring systems in over 4,000 U.S. animal shelters as part of a $1 million initiative. The feel-good framing masks concerns that the expanding camera network and AI capabilities create nationwide surveillance capacity that can be leveraged in partnerships with law enforcement and agencies like ICE, raising privacy and civil liberties alarms.
Read at Truthout
Unable to calculate read time
Collection
[
|
...
]