"According to Searles, MyTerms is "a complete script flip", in which customers are first party controlling how they interact with service and product providers, the second party, by selecting from a "roster of terms" or using a default agreement that does not change moving from site to site. For example, terms can cover ongoing relationships, such as "service delivery only" or "service delivery only with data portability", as well as one-time data contributions, such as "AI training and operations", "sharing intent data", and more."
"The new standard was launched at a recent event in London where Doc Searles, editor-in-chief of Linux Journal and author of The Intention Economy: When Customers Take Charge as well as one of the original proponents of MyTerms and co-chair of its committee, presented it as a way to reconcile the concept of privacy as we know it in the real world with the online world."
The 7012-2025 IEEE standard, nicknamed MyTerms, defines mechanisms for exchanging personal information between individuals and online service providers and specifies how individuals can enforce privacy requirements during transactions. Customers act as first parties controlling interactions by selecting from a roster of terms or using a persistent default agreement that travels from site to site. Terms can address ongoing relationships (for example, service delivery only or service delivery with data portability) and one-time contributions (such as AI training or sharing intent data). Accepted terms become legally binding contracts. Agreements are machine-readable, transmissible via HTTP headers or other means, and both parties keep identical records, aiming to replace cookie notices and strengthen person-organization relationship foundations.
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