"Starting December 16, 2025, Meta will begin adding AI chats to the behavioral data it gathers to further personalize its experiences and ad targeting. This move blurs the line between private communication and behavioral data, raising questions about how AI interactions can be used to shape what we see and how we see ourselves online. Meta currently provides generative AI to users across its ecosphere of apps, including Facebook, Instagram, WhatsApp, and Messenger, and as a standalone app."
"Every click, swipe, and chat tells a story. AI conversations are no different, but they're more revealing. All kinds of technology gather data about what you do. It can track your online activity using cookies, device fingerprinting, IP addresses, and tracking codes. Offline, technology tracks you through GPS, Bluetooth beacons, and Wi-Fi scanning. But you are not powerless. You can do two things to build the superpower that lets you take control."
Starting December 16, 2025, Meta will add AI chat interactions to the behavioral data used to personalize experiences and ad targeting across Facebook, Instagram, WhatsApp, Messenger and a standalone app. AI conversations will be recorded and treated as data that fuels recommendation and advertising systems, turning private-seeming dialogues into part of the data economy. Tracking already collects online and offline signals via cookies, device fingerprinting, IP addresses, GPS, Bluetooth beacons and Wi‑Fi scanning. Users can reduce exposure by learning how technologies handle data and by recognizing psychological hooks like notifications, social connection, and FOMO. AI-driven personalization can reinforce existing beliefs, narrow exposure, heighten perceived threats, and amplify teenage exploratory disclosures into algorithmic signals.
Read at Psychology Today
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