Meta contests the European Commission's ruling that its pay-or-consent model violates the Digital Markets Act, claiming it is both incorrect and unlawful. The company argues it should be allowed to provide personalized ads to users who opt out of paid subscriptions. Meta highlights its unique position in Europe where it cannot offer both free ad-supported services and subscription options. The Commission imposed a €200 million fine for its practices, and Meta argues that the ruling restricts effective ad services and undermines its ability to sustain innovation and economic growth.
"This decision is both incorrect and unlawful, and we are appealing it."
"Meta is the only company in Europe unable to offer both a subscription-based and a free ad-supported service."
"The decision mandates that Meta must offer a less personalized ads service for free, disregarding cost, impact, or effectiveness."
"Meta deserves fair compensation for the valuable and innovative services that users choose to use."
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