Incogni review: The easiest way to remove myself from the internet took just seconds

"Dedicated data removal services can tackle data brokers on your behalf, forcing them to remove PII and potentially stop data collection entirely. Surfshark's Incogni is one of the least expensive options available, with one-year plans starting at $8 per month. The company is currently offering a 55% off deal on annual plans for ZDNET readers with the code ZDNET."

"Your Personally Identifiable Information (PII) -- including your name, home address, and contact information -- is constantly being exposed, collected, traded, and sold. Many data brokers operate with little legal or regulatory oversight, which means they can profit from you and your data, often without your permission."

"Incogni also recently introduced a three-layer identity protection plan called, which includes dark web and credit monitoring, as well as identity theft, online fraud, and cyber extortion insurance, powered by Incogni and NordProtect. It's available to US residents (excluding those in New York and Washington), and costs $20.76 per month."

Incogni, launched in 2021 by Surfshark, is a data removal service designed to combat the collection and sale of personally identifiable information by data brokers and people-search websites. Personal data including names, addresses, and contact information is continuously exposed and traded with minimal regulatory oversight. Incogni tackles this problem by forcing data brokers to remove personal information on behalf of users. The service offers affordable pricing starting at $8 per month for annual plans, with a 55% discount available for certain readers. Custom data removal requests require the Unlimited plan at $15 monthly. Additionally, Incogni recently introduced a three-layer identity protection plan including dark web monitoring, credit monitoring, and identity theft insurance for $20.76 monthly, available to US residents in most states.

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