"Until now, those instructions had to be delivered to each data broker individually - not an easy feat, given that more than 500 brokers were registered in the state as of the end of last year. Making things even more difficult, some brokers obscured their opt-out forms from search results, as The Markup and CalMatters revealed in August. The new system delivers privacy instructions to every registered broker at once."
"DROP asks you to provide some basic information - your name, email address, phone number, and zip code - so data brokers can find you in their systems. You can submit the form with just this information, but if you'd like a more thorough deletion, you can also provide your mobile advertising IDs from your phones, smart TVs, and vehicles."
California launched the Delete Request and Opt-out Platform (DROP) to let residents instruct all state-registered data brokers to delete and stop selling personal information simultaneously. The Delete Act and prior laws require brokers to register with the state and enable consumer deletion and opt-out requests. The platform opened January 1 and requires brokers to begin processing requests in August. DROP requests basic contact and ZIP code details and optionally mobile advertising IDs from phones, smart TVs, and vehicles to improve matching. Providing device advertising IDs increases deletion thoroughness but requires manual collection. Guidance is provided for Android, Apple, vehicles, smart TVs, and PCs.
Read at Long Beach Post News
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