Google Updates Service Area Business Guidelines Don't Add Countries Or States
Briefly

Google has revised its service areas business guidelines, specifically stating that businesses should not include countries or entire states in their service areas. This change was highlighted by Stefan Somborac on X, indicating a more stringent approach compared to previous guidelines that allowed for some flexibility. The updated rules also reaffirm the previous guideline regarding driving distance, clarifying that service areas should not extend past roughly two hours from the business's physical location, ensuring a more localized business presence on Google profiles.
Google updated its service areas business guidelines to prohibit adding countries or states as service areas, emphasizing proximity to the business location.
This change enforces the existing guideline, limiting service areas to about two hours of driving time from the business' base, offering strict compliance.
Read at Search Engine Roundtable
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