""This decision misunderstands how our products work, and we will appeal it," Google spokesman Jose Castaneda said Thursday. "Our privacy tools give people control over their data, and when they turn off personalization, we honor that choice.""
""We hope this result sends a message to the tech industry that Americans will not sit idly by as their information is collected and monetized against their will," said attorney John Yanchunis of law firm Morgan & Morgan."
A federal jury in San Francisco found Google violated California privacy laws by tracking smartphone users who believed they had disabled personalization controls. The class-action covered about 98 million U.S. devices from July 1, 2016, through Sept. 23, 2024, and resulted in $425.7 million in damages, roughly $4 per device. Plaintiffs argued Google used collected data without permission to enhance targeted advertising and profit billions. Google denied improper tracking and said it will appeal, asserting that privacy controls are honored. Plaintiffs’ lawyers framed the verdict as a win for consumer privacy protections.
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