"In the coming weeks, users will be offered the choice to pay £2.99/month on web or £3.99/month on iOS and Android for an ad-free experience. The fee will cover all Facebook and Instagram accounts registered with the Meta Accounts Center, with an automatic charge of £2 on web and £3 on mobile for each additional account. Meta says that the increased price for iOS and Android users is due to the fees charged by Google and Apple for access to their services."
"Meta claims that the change is necessary due to new regulations from the UK Information Commissioner's Office (ICO), requiring users to clearly consent to their data being used in advertising. That means users who do not pay will be considered as having consented to their personal information being used to target them with adverts. In a statement, Meta says: 'It will give people in the UK a clear choice about whether their data is used for personalised advertising.'"
"All UK users over the age of 18 will see a notification offering the choice to subscribe to Facebook and Instagram to avoid being targeted with adverts. Meta says that this notification will be dismissible 'at first' to allow users time to consider the choice before 'a decision is required'. Users who choose not to pay the fee will not see their service change and will continue to be targeted with adverts as they are now."
Facebook and Instagram users in Britain will be offered a paid option to avoid personalised adverts, priced at £2.99/month on web and £3.99/month on iOS and Android. The subscription covers all accounts linked through the Meta Accounts Center, with extra-account charges of £2 on web and £3 on mobile. Meta attributes higher mobile pricing to platform fees from Google and Apple. Meta says new UK ICO rules require clear consent for data use in advertising, and non-payers will be treated as having consented to personalised targeting. Notifications will be shown to adults and initially be dismissible.
Read at Mail Online
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