"Facebook and Instagram owner Meta is launching paid subscriptions for users who do not want to see adverts in the UK. The company said it would start notifying users in the coming weeks to let them choose whether to subscribe to its platforms if they wish to use them without seeing ads. EU users of its platforms can already pay a fee starting from 5.99 (5) a month to see no ads - but subscriptions will start from 2.99 a month for UK users."
"The advertising model, known as "consent or pay", has emerged as a way for owners of digital platforms to generate revenue from users who decline to be tracked across its services and other sites. News publishers are among those which have adopted the mechanism in the UK so far - often asking users to "accept all" tracking cookies or "reject and pay"."
"Meta said its own model would see its subscription for no ads cost 2.99 a month on the web or 3.99 a month on iOS and Android apps - with the higher fee to offset cuts taken from transactions by Apple and Google. The ICO welcomed the move, describing it as an important shift in the company's existing approach to targeting users with personalised adverts."
Meta will offer paid, ad-free subscriptions for Facebook and Instagram users in the UK, allowing users to avoid adverts in exchange for a monthly fee. The company will notify users in the coming weeks so they can choose whether to subscribe. UK subscriptions start at 2.99 a month on the web and 3.99 a month on iOS and Android to reflect app-store transaction fees. EU users can already pay from 5.99 a month and have a 'less personalised' advert option; UK users will not be offered that choice. The change follows ICO guidance and uses the 'consent or pay' model used by publishers.
Read at www.bbc.com
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