Impact: Yang's involvement could bring more visibility and cachet to the effort, given the tech entrepreneur's national profile and popularity among younger voters.It could also help counter the negative messaging from some consumer and civil rights groups that are opposing it.
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Opposition by some privacy advocates has given business groups an opportunity to frame their "no" campaign around protecting consumer rights.
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Yang says: The California Consumer Privacy Act was a major win for the state of California and the country, but we have to do more.
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