"In April, Ring founder Jamie Siminoff returned to the company with a renewed focus on security and crime-fighting. That October, the company announced that law enforcement agencies using two of Flock Safety's platforms would be able to request Ring footage via Community Requests. Importantly, it said, releasing the footage was entirely optional; Ring users could decline (or ignore) the requests."
"Many viewers found Ring's Super Bowl ad more creepy than cute. Days after after it aired, Ring is now canceling a controversial contract that came under scrutiny amid the backlash. The smart doorbell company owned by Amazon ran a commercial during the Super Bowl featuring its dog-finding feature, Search Party. What was meant to pull at the heartstrings - what's cuter than a young girl reunited with her lost dog? - turned into public pushback as people voiced surveillance concerns."
Amazon's Ring ended its planned partnership with Flock Safety following a comprehensive review. The integration had not taken effect and no videos were ever shared with Flock customers, including law enforcement. Ring aired a Super Bowl commercial for its Search Party dog-finding feature that prompted public surveillance concerns. The planned integration would have allowed law enforcement agencies using Flock's platforms to request Ring footage via Community Requests, with users able to decline. Flock operates automated license plate readers and has faced controversy over police lookups potentially tied to ICE. Amazon and Flock described the decision as mutual, citing time and resource requirements.
Read at Business Insider
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