Gary Tovar, founder of Goldenvoice Productions and the Coachella Festival, passionately enjoys music, attending multiple concerts weekly. Despite no longer owning the company he founded, he remains dedicated to new music, advocating for an open-minded approach to music consumption rather than clinging to the past. His presence at Coachella reflects his ongoing commitment to the music scene. Tovar's admiration for the punk rock era underpins his foundation in music promotion, showcasing a blend of nostalgia and evolution in musical appreciation.
A lot of people stay in their era... You have to be eternal. I don't mean you're gonna live forever. I mean, when the music moves, you move with it.
Tovar's dedication to music festivals is evident as he starts his day with breakfast in catering and spends a full day going from stage to stage, racking up steps.
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