Paco Collars, known for custom handmade dog collars, has transitioned from Berkeley, California to Murfreesboro, Tennessee, aiming to tap into the lucrative East Coast dog competitions market. Founded in 2002, the company gained popularity for its high-quality leather collars, often adorned with gems. Ana Poe, the founder, emphasizes the emotional connection customers have with their products. Despite the relocation, the company continues to offer services online, with custom orders temporarily paused. Poe's move aligns with their long-term retirement plans and reflects the growth potential in Tennessee's vibrant community.
'We even have a service where, if your dog dies, we will turn it into a memorial bracelet for you for free.'
'Everybody thinks that we're just this rinky-dink little business, Poe said. But we're actually quite popular.'
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