Fifty games across multiple sports leagues, venues, and networks were sampled by selecting a random one-hour segment from each game. Each segment was divided into one-minute intervals, and intervals were counted when they contained at least one reference to betting. Using this method, 27% of the one-minute intervals included at least one gambling reference, equivalent to about one in four minutes. Betting references appeared most frequently in hockey, reaching 60% of one-minute segments across eight hours of broadcasts. NCAA football showed the lowest frequency, with references in 6% of one-minute segments across five hours of footage.
"For its analysis, The Post chose 50 games across a variety of sports leagues, venues and networks, and randomly selected a one-hour segment during each of those games. The selected segments were then divided into one-minute intervals, and the analysis counted how many contained at least one reference to betting. By that measure, 27 percent - or 1 in 4 minutes - included at least one gambling reference."
"Betting references were most frequent in hockey, appearing in 60 percent of the one-minute segments across eight hours of broadcasts. NCAA football had the least, with references in 6 percent of the segments across five hours of footage."
"Gambling and sports broadcasts used to remain separate for at least an air of legitimacy in competition. It seems the networks just needed more money thrown in their direction."
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