The Golden Globes will introduce a new award category for Best Podcast beginning January, acknowledging the significant influence podcasts hold in the entertainment landscape. Six finalists will be chosen from the 25 most popular podcasts, reflecting a mix of audio and video content. The move appears to be a strategy to enhance celebrity participation in the award ceremony, with notable names already featured among the top podcasts. While it is an unconventional step for the Golden Globes, it underscores the growing visibility and importance of podcasts in popular culture.
The Golden Globes is expanding beyond film and TV with a new category, introducing an award for the best podcast at next January's ceremony.
This new category aims to recognize the influence of podcasts, selecting six finalists from the 25 most popular audio and video podcasts across platforms.
It seems like a ploy by the Golden Globes to attract more celebrities to the show, potentially adding humor if mainstream shows win.
It's encouraging to see a mainstream awards ceremony highlighting podcasts, providing them a larger platform amidst dedicated podcast awards.
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