"At a moment when the White House is improvising trade strategy in real time, Keynes and Bown offer something rarer: a historical framework for what actually works-and a bracing argument that America is still getting it wrong."
"The Trump-Xi summit formed a natural news peg, Keynes said, but so did April 2, the one-year anniversary of Trump's tariffs liberation day, and Keynes expects many more to come."
"This whole summer is going to be real busy with trade stuff, because basically, the Trump administration is going to be rebuilding its tariff wall, we're going to have all the results of the investigations,"
A long-running trade podcast partnership became a book, How to Win a Trade War. The timing aligns with major tariff developments and a high-profile U.S.-China summit, with further trade activity expected through the summer. The work provides a historical framework for identifying effective trade strategies and argues that the United States continues to get trade policy wrong. It connects current events to earlier tariff actions and anticipates that rebuilding tariff barriers and releasing investigation results will shape the next phase of policy. The emphasis is on practical lessons drawn from history to interpret what has happened and what is likely to follow.
Read at Fortune
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