"iHeartMedia announces the addition of video podcast production to its existing audio toolset. The video workflow is described as "seamless." Creators will be enabled for audio and video distribution in both the app and web versions of iHeartRadio."
"It's not here yet, but iHeart promises delivery "in early 2026." Simplicity is pledged; creators upload video through standard RSS feeds."
""While audio remains the backbone of the podcast medium, as well as its primary source of audience connection and the reason for the industry's explosive growth, video podcasting is now emerging as a completely separate and incremental form to audio, in the same way that podcasting evolved as a new layer on top of broadcast radio." - Bob Pittman, Chairman and CEO, iHeartMedia"
iHeartMedia will extend its podcast toolset to include video production, creating a seamless workflow for creators. Creators will be able to distribute both audio and video across iHeartRadio's app and web platforms. The feature will support simple video uploads via standard RSS feeds, minimizing technical hurdles. Deployment is scheduled for early 2026. The company insists that audio will remain the primary foundation and main source of audience connection, while positioning video podcasting as an incremental, distinct format that complements audio similarly to how podcasting layered atop broadcast radio.
Read at RAIN News
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